
The Distinct Story
A HIDDEN, UNDERGROUND WORLD OF RUM...
Tucked away beneath the Shropshire countryside lies one of the UK’s most unique underground rum distilleries. At Distinct Distillers, we craft award-winning British rum using sustainable, zero-waste distilling methods. Our eco-friendly spirits production embraces a circular economy model, supporting regenerative agriculture and giving back to local communities. Discover how tradition and innovation meet in our historic site to produce premium rum that tells a story with every bottle.

OUR DISTILLERY'S SECRET PAST
Built in 1938 as part of the UK Ministry of Defence’s Government Pipeline and Storage System (GPSS), our Shropshire site originally housed underground fuel tanks, air raid shelters, and an alcohol production plant for fuel. Now repurposed as a sustainable rum distillery and bonded storage maturation cellar, this historic location blends wartime legacy with modern eco-friendly distilling practices.

THE FAMILY BUSINESS
Purchased in the early 1970s by Hannah’s father, the site became the base for several agricultural enterprises still run today by her brother Will. These businesses produce molasses-based animal feed, crop nutrition products supporting regenerative farming, and AdBlue for reducing vehicle CO2 emissions. Their synergy with Distinct Distillers enables a truly circular economy, turning distilling by-products into resources that restore soil health and promote British farming.

THEN ONE NIGHT...
A chance encounter with a bartender ignited our passion for rum—a spirit previously unfamiliar to us. Fascinated by the parallels between distillation and our family’s manufacturing heritage, Hannah trained at Diageo to master the art of rum, while Josh transitioned from music to distilling. Together, we combined our expertise to build a distillery that prioritizes quality, sustainability, and innovation from fermentation to maturation.
- Distillers license
- Rectifying and Compounding license
- Denaturing license
- Trade Facility Warehouse Approved
- Warehouse Keepers
- AWRS approved
- SEED Approved (duty suspended transport)
- 5* Food & Hygiene rating