1944 Dark Rum Steals the Spotlight on Love Your Weekend with Alan Titchmarsh
1944 Dark Rum’s Big TV Moment: Featured on ITV’s Love Your Weekend
We were beyond proud to see our 1944 Dark Rum take centre stage in its first television appearance on ITV’s Love Your Weekend with Alan Titchmarsh. As part of the show's Remembrance Special, our commemorative dark rum was chosen for its historical roots—and the reaction from the show’s guests was nothing short of incredible.
Why Our 1944 Rum Was Selected
The Remembrance Special spotlighted products that honour wartime heritage. Our 1944 Dark Rum, created to mark the 80th anniversary of D-Day, fit the bill perfectly. It’s distilled at our site in Shropshire, a former WWII underground aviation fuel depot, bringing history and craftsmanship together in every sip.
A Star-Studded Tasting Panel
Host Alan Titchmarsh was joined by comedian Al Murray, the Duchess of York, and actress Ashley Jensen—all of whom sampled the rum neat during the episode, served by mixologist Andy Clarke. Their verdict? Smooth, unexpected, and deeply enjoyable.
“1944 gets our vote!”– Alan Titchmarsh & Guests, ITV’s Love Your Weekend
Purpose Behind the Pour
Every bottle of 1944 Dark Rum is more than a drink—it’s a tribute. With each purchase, £2 is donated to the Taxi Charity for Military Veterans, helping support those who served. It’s a rum with a mission, tied to the past and poured with purpose.
Still Buzzing From the Spotlight
Since the episode aired, we’ve had a wave of new rum lovers discovering 1944—and we’re so thankful. If you haven’t tried this smooth, complex dark rum yet, now’s your moment to sip a piece of history.
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